{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.lorealparis.ch/de-ch/haar", "name": "Haarprodukte für Pflege, Styling & Coloration" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.lorealparis.ch/de-ch/haar/haarfarbe", "name": "Haarfarbe" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.lorealparis.ch/de-ch/haarfarbe/excellence-creme", "name": "Excellence Crème" } } , { "@type":"ListItem", "position": 5, "item": { "@id": "https://www.lorealparis.ch/de-ch/haarfarbe/excellence-creme/excellence-nudes", "name": "Excellence Nudes" } } ] }